About Niu asset ceo

Asmi Haron, CEO of Niu Group of Companies

A very knowledgeable banker with 22 years of experience with Malaysia’s leading bank with several awards in various categories. After leaving the bank, he joined a Tier 1 manufacturer and supplier in automotive components as the Marketing and New Business Development Manager. He has been around the globe in promoting the company’s product and establishing business partners in the UK. He has been in several other industries in palm oil plantation, automotive dealership, and financing company. Marketing and structuring of business plan / strategies are his forte. He is also very independent and has a good drive in achieving goals and challenges.

Ismadi Isenin, Director of Niu Group of Companies

Mr Ismadi holds a Bachelor of Economics from the University of Malaya. He has more than 20 years of experience in the financial industry spanning from corporate advisory, corporate banking, investment banking, and capital market. He assumed various positions in various companies throughout his career.

Mr. Ismadi started his career with Affin Merchant Bank Berhad from 1994 to 2001 and the last position he held in Affin Merchant Bank Berhad was the Head of Project Finance & Advisory. In the early stage of his career, he had gained exposure in the areas of financial analysis, project evaluation, capital raising exercise, privatization project, structured finance, and financial modelling. He has vast experience in various investment banks locally and internationally from 2005 to 2017.

about niu asset team
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Niu Assets Sdn Bhd Unit 5.027, Block J2, 129 Offices, Jaya One, 72A, Jalan Prof DiRaja Ungku Aziz, 46200 Petaling Jaya, Selangor.